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Notes on marketing engineeringPoznámky o marketing engineeringu
Short, practical pieces on performance marketing, analytics and the plumbing between them. Articles are in English. Krátke praktické texty o performance marketingu, analytike a o tom, čo ich spája. Články sú v angličtine.
Marketing engineering: the trend of 2027–2028
Ad platforms have automated the media buying. What's left — and what will decide who wins — is the data the algorithms are fed. Why the next marketing role looks a lot like an engineer.
Read →Čítať →Gamification is the best lead generation of 2026
Forms are dying, quizzes and spin-to-win mechanics are converting at multiples of static landing pages. What actually works, what's just a gimmick, and how to measure it.
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